I’m Vanessa Baldwin, founder of Nine Yards.
With twenty-something years of ad agency and broadcast experience in Sydney and London behind me, I now offer independent, versatile consulting. Whether for one-man bands to mega-brands, for a campaign or project, I deliver branding and communications strategy, fresh ideas, copy and everything in between.
I partner with Macadamia to provide web development, multi-media, UX/UI and complete creative services and production for special projects such as interactive installations, apps and podcasts.
Establishing a tight brief, and proposition.
Defining brand persona, and tone of voice.
Selecting the right platforms.
Setting objectives for the message, and meeting them.
Hunting down the big idea.
All crucial to how well a brand speaks, and how well received it will be in the marketplace.
My experience, method and enthusiasm offer clear direction and ideas that work.
I handle strategy, ideas and copy, and can offer complete creative/production for special projects such as podcasts, interactive installations and apps by partnering with Macadamia. Together we also offer UX/UI, digital design, and full digital production. Between us, the whole shebang!
I provide a number of packages for branding, rebranding, social strategy and podcasting or can team with Macadamia for special projects.
Brand strategy for projects, campaigns and social media
Copywriting and guide scripting
Strategies for strengthening internal processes and stronger Client relationships
Support and recommendations for business communications, whether for rebranding, repositioning, competitive comms reviews and comms audits
Social media and blogs
Finding your ‘voice’, and the right tone for your product, and audience. Strategic direction and guide content.
Offering end-to-end packages for creative development, guide scripting + recording/post-production + final file deployment (partnering with Macadamia Digital).
Websites, EDMs, Special projects (partnering with Macadamia Digital).
My combined Adland/consultancy experience spans a very diverse mix of retail/consumer/trade sectors, brands from cosmetics to cars, hypnotherapy to finance. Media I’ve worked across includes TV, radio, cinema, press, outdoor, digital, magazines, brochures, signage and collateral, animation, social, point of sale, events, conferences, and more recently, podcasting.
airlines + travel
Air New Zealand
Australian Tourist Commission
100% Pure New Zealand
USIT campus student travel
charity + not for profit
Environment Protection Authority (EPA)
National Association for Prevention of Child Abuse and Neglect (NAPCAN)
cosmetics + skincare + haircare
Johnson & Johnson
NSW lucky lotteries
health + wellbeing
Saimaa Miller: Naturopath/Author
Andrew Parr: Hypnosis practitioner/founder of 20,000 better lives by 2020
finance + insurance
music + entertainment
HMV (UK and Ireland)
Multiple record labels
property (commercial + residential)
Spring Farm residential
publishing + broadcasting
Sky TV (British Sky Broadcasting Ltd.)
recruitment + education
London Metropolitan University
retail + duty free
Dunhill duty free
“Vanessa’s creative eye is very strong … she always offers an interesting insight and solutions…”
Her positive, bright and cheery personality lifts the spirits of all involved in even the most tense projects. Clients can be assured that their projects are in very safe hands. It has been a delight to work with Vanessa and her experience and character will be missed at L’Oreal”.
Michael Atkinson, Brand Manager, L’Oreal Paris UK
“Vanessa Baldwin draws upon her in-depth knowledge and expertise in advertising and marketing, making her my go-to person for any communications strategy…”
I have enjoyed working with Vanessa immensely over the years, and sincerely appreciate her innate understanding of brand positioning and promotional communications. Vanessa is not only a delight to work with, she is also invaluable for getting things right from the get-go”.
Saimaa Miller, Naturopath and Author, saimaamiller.com
“I wanted to sincerely thank you for your brand audit. Such a professional job…”
Your depth of analysis and assessment was refreshing and allowed me to better understand my business direction moving forward”.
Anthony Rees, Inglis property
“Just wanted to say thank you so much for the amazing wisdom, insight, suggestions and advice you have given – it has been truly transforming, both to myself and my businesses…”
Vanessa Baldwin at Nine Yards has been an absolutely vital component in the increased success of my businesses. If you are wondering if she can help you, ‘Yes, she can and she will”.
Andrew Parr, andrewparr.com and founder of 20,000 better lives by 2020 campaign
0435 039 341
Level 1, 16 – 29 Foster Street,
Surry Hills NSW 2010